Archive for February, 2012
Accenture Report on the Potential for B2B Social Media
The report presents the findings from a survey with more than 200 North American B2B companies with annual revenues of $1bn or more. The analysis of the results shows that whilst execs agree upon social media being an important mechanism to communicate with customers, partners and other stakeholders, few have really started leveraging social media to its full potential.
Accenture goes further on to outline recommendations for B2B companies wanting to enter the social media sphere, earlier outlined in the Social Media Management Handbook.
- Make social media one of the cornerstones of your customer strategy.
- Move from social media to “social CRM.”
- Measure social media’s effectiveness.
- Adopt a highly flexible and iterative approach to social media implementation.
- Invest in the right technologies.
- Achieve organizational buy-in.
They further goes on to conclude that there is large opportunities for first-mover advantage for B2B companies in the social media space.
A No-Bullshit Lecture on B2B Branding
Scot McKee is the managing director of a B2B branding agency who believe in creative branding for B2B companies. McKee is the author of the unconventional marketing book Creative B2B Branding (no, really), where he takes the boring lot of B2B brands by it’s horns, which is the focal point of this lecture; he speaks about how new digital media changes everything for B2B Brands, and he presents different B2B branding cases of different sizes with different impact. The University, where he held his lecture, didn’t want it’s name associated with the video nor the slides of his lecture because they didn’t want to locate their brand ”next to the deliberately provocative brand image he presents”.