A No-Bullshit Lecture on B2B Branding
Scot McKee is the managing director of a B2B branding agency who believe in creative branding for B2B companies. McKee is the author of the unconventional marketing book Creative B2B Branding (no, really), where he takes the boring lot of B2B brands by it’s horns, which is the focal point of this lecture; he speaks about how new digital media changes everything for B2B Brands, and he presents different B2B branding cases of different sizes with different impact. The University, where he held his lecture, didn’t want it’s name associated with the video nor the slides of his lecture because they didn’t want to locate their brand ”next to the deliberately provocative brand image he presents”.
Focus on what you really want to get out of social media
Mike Rowland, Impact InteractionsIt starts by not focusing on the tools and the tactics, but focusing on what is it that you really want to get out of using social media. So at the end of three months, at the end of six months or a year and then three years, which is probably pushing it, but just to frame the conversation around; what is the business objective that you're trying to solve or you're trying to realise by offering social media.
Blogging in Norwegian
This blog has received far too little attention from myself the recent months. It’s not that I haven’t had the time to write nor topics to write about. I have been motivated – at times – but I never got started. Had to give it some thought and I think it’ll lower the threshold if I start blogging in Norwegian, my mother tounge. So – what I’ve done is to sort all my previous articles in a single folder called “English” – not sure what I’ve was thinking with ten categories anyways, as they’re all about B2B social media – and I’ll start with clean sheets (categories) with my norwegian blog posts.
The topics for future blog posts will evolve around the use and development of the digital media. I will rely on my theoretical background from B2B branding and B2B social media, but more importantly my experiences and key learnings from working with and implementing social media in SpareBank 1 SMN, an organisation with 1,200 employees.
They will, however, be written in Norwegian. At least to start with… but hopefully I’ll translate the better ones. I will sort out an English-only RSS feed. So… here’s to my duo language blog.
To be continued…
How to enter the social media space
Social media is important for any company. Period. And I mean any. The extent of the social media involvement does however differ from company to company – and it sure does differ significantly. At the very lowest level any company should monitor the buzz around their brand, their competitors and their industry. This is the first article in a series which will cover how a company should enter the social media space.
Four ways the iPhone changed my digital life
It’s been a while since my previous post, and two significant things have changed since last time. The first and most important change is that I’ve got a job working with digital media for a a Norwegian savings bank, SpareBank 1 SMN. I will blog about that later. The second change is that I switched my old Nokia N82 for one of them iPhones.
Lessons Learned From #IWExpo and #B2Bsm10
This week I spent two days in London at The Internet World Expo, and attended a seminar on Blogging and Twitter for B2B hosted by B2B Marketing. It’s fair to say that those two days absolutely gave food for thought. In this post I will try summarise my main lessons learned.
Social Media in B2B Branding: Introduction
My first post regarding my master thesis is the introduction on the thesis, which title is “B2B branding in social media”.