Your browser (Internet Explorer 6) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.
X
Articles

Når man ubevisst spammer sitt profesjonelle nettverk med Twitter

En håndfull mennesker kobler sammen Twitter- og LinkedIn-profilene slik at alle tvitringer om både fag, morsomheter og hverdaglivets trivialiteter automatisk postes inn i min LinkedIn-strøm. De er ikke mange, men de er veldig synlig. Jeg  tror ikke de er klar over at de spammer meg for jeg har ikke sagt noe til dem. Ikke før nå.

Read more »

Articles

Kommentar: Hvilke trender blir dominerende innen markedskommunikasjon i 2011?

Sølvi Suongir skrev tidligere denne uken et glimrende blogginnlegg om “Hvilke trender blir dominerende innen markedskommunikasjon i 2011?”. Jeg skulle kommentere med en kommentar i Suongirs blogg, men jeg fikk en melding tilbake fra Google om at innlegget ble for langt – derfor endte det opp her som et blogginnlegg. Det er to ting jeg vil kommentere; sammensmeltingen av begrepet sosiale og digitale medier, og at B2C og B2B slås sammen til B2P.

Read more »

Post

How to enter the social media space

Are you a dinosaur?

Social media is important for any company. Period. And I mean any. The extent of the social media involvement does however differ from company to company – and it sure does differ significantly. At the very lowest level  any company should monitor the buzz around their brand, their competitors and their industry. This is the first article in a series which will cover how a company should enter the social media space.

Read more »

Post

Video: Vital statistics for B2B Marketers

Post

Lessons Learned From #IWExpo and #B2Bsm10

Internet World Expo - picture from 2009, (c) internetworld.co.uk

This week I spent two days in London at The Internet World Expo, and attended a seminar on Blogging and Twitter for B2B hosted by B2B Marketing. It’s fair to say that those two days absolutely gave food for thought. In this post I will try summarise my main lessons learned.

Read more »

Post

Social Media in B2B Branding: Introduction

My first post regarding my master thesis is the introduction on the thesis, which title is “B2B branding in social media”.

Read more »