“It starts by not focusing on the tools and the tactics, but focusing on what is it that you really want to get out of using social media. So at the end of three months, at the end of six months or a year and then three years, which is probably pushing it, but just to frame the conversation around; what is the business objective that you’re trying to solve or you’re trying to realise by offering social media.”

— Mike Rowland, Impact Interactions (Source: Social Media in B2B Branding)

Haakon

Working with digital products and services at SpareBank 1 and SpareBank 1 SMN. Lives in Trondheim, but Vardø born and bred.

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