Haakon Jensen

I fancy great products, technology, UX design, and marketing. Product manager in a bank.

Vardø born and bred. Man United fan.

About me

A Method For Researching B2B Branding in Social Media

The novelty of both B2B branding and social media has made me propose a qualitative and exploratory method. The thesis consists of three major topics:

  • Establishing a framework or guidelines on social media for B2B.
  • Case studies and analysis of successful technological B2B branding campaigns in social media.
  • A qualitative, exploratory study on how a (unnamed for now) company could craft a social media strategy to connect and build relationships with their B2B customers.

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Haakon 1 Comment April 4, 2010 Marketing