The novelty of both B2B branding and social media has made me propose a qualitative and exploratory method. The thesis consists of three major topics:
- Establishing a framework or guidelines on social media for B2B.
- Case studies and analysis of successful technological B2B branding campaigns in social media.
- A qualitative, exploratory study on how a (unnamed for now) company could craft a social media strategy to connect and build relationships with their B2B customers.