Posts tagged ‘b2b’
Lessons Learned From #IWExpo and #B2Bsm10
This week I spent two days in London at The Internet World Expo, and attended a seminar on Blogging and Twitter for B2B hosted by B2B Marketing. It’s fair to say that those two days absolutely gave food for thought. In this post I will try summarise my main lessons learned.
A Method For Researching B2B Branding in Social Media
The novelty of both B2B branding and social media has made me propose a qualitative and exploratory method. The thesis consists of three major topics:
- Establishing a framework or guidelines on social media for B2B.
- Case studies and analysis of successful technological B2B branding campaigns in social media.
- A qualitative, exploratory study on how a (unnamed for now) company could craft a social media strategy to connect and build relationships with their B2B customers.
Social Media in B2B Branding: Introduction
My first post regarding my master thesis is the introduction on the thesis, which title is “B2B branding in social media”.