Posts tagged ‘Birddog’
A No-Bullshit Lecture on B2B Branding
Scot McKee is the managing director of a B2B branding agency who believe in creative branding for B2B companies. McKee is the author of the unconventional marketing book Creative B2B Branding (no, really), where he takes the boring lot of B2B brands by it’s horns, which is the focal point of this lecture; he speaks about how new digital media changes everything for B2B Brands, and he presents different B2B branding cases of different sizes with different impact. The University, where he held his lecture, didn’t want it’s name associated with the video nor the slides of his lecture because they didn’t want to locate their brand ”next to the deliberately provocative brand image he presents”.
5 blogger jeg følger
Ved bruk av RSS-leseren min følger jeg en god del blogger. Så mange at jeg sjelden og aldri rekker gjennom å få lest alt. Her deler jeg mine fem av mine favorittblogger – i tilfeldig rekkefølge.