Posts tagged ‘master thesis’
Master Thesis: Social media in B2B branding
The thesis includes four interviews with social media experts, synthesised around brand management for B2B companies, where as the theoretical background is B2B brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind. In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B companies can utilise social media to enhance the brand.
Four Master Thesises on Social Media
During the research process I have discovered several useful master thesises on social media, both in relation to B2B and branding, as well as general exploratory studies on social media.
Social Media in B2B Branding: Introduction
My first post regarding my master thesis is the introduction on the thesis, which title is “B2B branding in social media”.