Focus on what you really want to get out of social media
Mike Rowland, Impact InteractionsIt starts by not focusing on the tools and the tactics, but focusing on what is it that you really want to get out of using social media. So at the end of three months, at the end of six months or a year and then three years, which is probably pushing it, but just to frame the conversation around; what is the business objective that you're trying to solve or you're trying to realise by offering social media.
Framtidens vinnere innen markedsføring
Brett King, best selling author of BANK 2.0The future won’t be written by banks and marketing organizations that are passive. It won’t be written by marketers who broadcast message after message hoping you remember a brand when you want to make a purchase. The future will be written by organizations who know you so well that they anticipate your needs, make it very simple for you to capitalize on the relationship, that saves you money and respects your time and privacy.