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Ny episode: Hjelp, vi er på hjemmekontor!

Å lage digitale produkter og tjenester skjer jo ofte i kryssfunksjonelle team hvor det meste handler om samarbeid. Vi idemyldrer, diskuterer, analyserer, deler innsikt og…

SLIDES: Quick-fixing mobile (no, really)

I was speaking about mobile in the banking context at the 2nd Annual Financial e-Marketing Forum the 25th September 2013 in Amsterdam. User adoption of…

A No-Bullshit Lecture on B2B Branding

https://www.youtube.com/watch?v=iiLESA42LB8 Scot McKee is the managing director of a B2B branding agency who believe in creative branding for B2B companies. McKee is the author of…

Master Thesis: Social media in B2B branding

The thesis includes four interviews with social media experts, synthesised around brand management for B2B companies, where as the theoretical background is B2B brand management. Thought…

Case study: ShipServ

ShipServ designed a social media strategy which evolved around using social media platforms as beacons to drive traffic to their main site, in order to…

Four Master Thesises on Social Media

During the research process I have discovered several useful master thesises on social media, both in relation to B2B and branding, as well as general…

B2B Branding Online: A Literature Review

During the autumn 2009 I conducted a literature review for my pre-diploma work on business-to-business branding online, which in my opinion has implications for how…