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Produktledelse

Hva SpareBank 1 SMN gjør i sosiale medier

I går holdt jeg foredrag på BI Trondheim om hva vi i SpareBank 1 SMN gjør i sosiale medier. Slidene har jeg nå lagt ut på Slideshare.

Kategorier
Produktledelse

Case study: ShipServ

ShipServ designed a social media strategy which evolved around using social media platforms as beacons to drive traffic to their main site, in order to qualify the “readiness to buy” of the visitors by tracking and nurturing them with an automated marketing solution. Whilst their product is an innovative technological service, the target audience are conservative late adopters; the challenge ShipServ faced was solved by creating relationships with their target audience through multiple social networks backed by a high-quality content marketing strategy.