Social Media
https://www.youtube.com/watch?v=nXQdy-22TXM Source: YouTube.com
The thesis includes four interviews with social media experts, synthesised around brand management for B2B companies, where as the theoretical background is B2B brand management....
ShipServ designed a social media strategy which evolved around using social media platforms as beacons to drive traffic to their main site, in order...
During the research process I have discovered several useful master thesises on social media, both in relation to B2B and branding, as well as...
During the autumn 2009 I conducted a literature review for my pre-diploma work on business-to-business branding online, which in my opinion has implications for...