The future will be written by organizations who know you so well that they anticipate your needs

The future won’t be written by banks and marketing organizations that are passive. It won’t be written by marketers who broadcast message after message hoping you remember a brand when you want to make a purchase.

The future will be written by organizations who know you so well that they anticipate your needs, make it very simple for you to capitalize on the relationship, that saves you money and respects your time and privacy.

— Brett King, best selling author of BANK 2.0 (Source: bank2book.com)