branding
Scot McKee is the managing director of a B2B branding agency who believe in creative branding for B2B companies. McKee is the author of...
As the new digital world embraces participation, openness, conversation, community and connectedness through social media, it brings new opportunities and challenges to B2B branding....
The thesis includes four interviews with social media experts, synthesised around brand management for B2B companies, where as the theoretical background is B2B brand management....
During the research process I have discovered several useful master thesises on social media, both in relation to B2B and branding, as well as...
During the autumn 2009 I conducted a literature review for my pre-diploma work on business-to-business branding online, which in my opinion has implications for...
This week I spent two days in London at The Internet World Expo, and attended a seminar on Blogging and Twitter for B2B hosted...
