As the new digital world embraces participation, openness, conversation, community and connectedness through social media, it brings new opportunities and challenges to B2B branding....
The thesis includes four interviews with social media experts, synthesised around brand management for B2B companies, where as the theoretical background is B2B brand management....
During the autumn 2009 I conducted a literature review for my pre-diploma work on business-to-business branding online, which in my opinion has implications for...
