I was speaking about mobile in the banking context at the 2nd Annual Financial e-Marketing Forum the 25th September 2013 in Amsterdam. User adoption of mobile has increased rapidly, and banks are slow at redeveloping their websites to the new mobile friendly standards. As a result, mobile marketing is suffering. The talk goes into how we quick fixed mobile at SpareBank 1 without doing a complete revamp of the website. The slides can be found at Slideshare.
(Title proudly inspired by Scot McKee’s brilliant book Creative B2B Branding (no, really))