SLIDES: Quick-fixing mobile (no, really)

I was speaking about mobile in the banking context at the 2nd Annual Financial e-Marketing Forum the 25th September 2013 in Amsterdam. User adoption of mobile has increased rapidly, and banks are slow at redeveloping their websites to the new mobile friendly standards. As a result, mobile marketing is suffering. The talk goes into how we quick fixed mobile at SpareBank 1 without doing a complete revamp of the website. The slides can be found at Slideshare.

(Title proudly inspired by Scot McKee’s brilliant book Creative B2B Branding (no, really))

Publisert av Haakon

Fancy great products, tech, UX and marketing. Vardø born and bred. Man United fan. George Best was ace. Head of product and marketing at Spleis.

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