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https://haakonjensen.noHar jobbet 25 år med digitale produkter i grensesnittet mellom teknologi, strategi, markedsføring og brukeropplevelse. Var med på å starte Spleis, og jobber nå med VM på ski.
The future won’t be written by banks and marketing organizations that are passive. It won’t be written by marketers who broadcast message after message...
As the new digital world embraces participation, openness, conversation, community and connectedness through social media, it brings new opportunities and challenges to B2B branding....
The thesis includes four interviews with social media experts, synthesised around brand management for B2B companies, where as the theoretical background is B2B brand management....
ShipServ designed a social media strategy which evolved around using social media platforms as beacons to drive traffic to their main site, in order...
During the autumn 2009 I conducted a literature review for my pre-diploma work on business-to-business branding online, which in my opinion has implications for...
