“Do you love politics and patriotism? So do we! Welcome our political patriotism simulator: Super Trump Wall! Learn all about the fascinating politics of good ol’ Donald Trump as he keeps America safe from mexicans!”
So goes the introduction for “Super Trump Wall”, a satirical game where you play Donald Trump. Your objective is to build the wall of Mexico as high as possible, whilst at the same time keeping America safe from Mexicans. In that good old Ninento 8-bit gameplay and graphics. It’s hilarious.
The grand opening of Komafest is scheduled for tomorrow, and the works have popped up everywhere in the town these last couple of days. Some heavy wind – not unbeknown for people from Vardø – has hit the island giving the artists difficult working conditions. But it’s coming along nicely.
The last couple of weeks a street art festival called Komafest has taken place in my hometown Vardø, Norway. The norwegian artist Pøbel is the curator of the festival, having gathered eleven other highly regarded street artists from all over the world; Brazil, USA, Portugal, England, Belgium, France, Ireland and Norway.
Scot McKee is the managing director of a B2B branding agency who believe in creative branding for B2B companies. McKee is the author of the unconventional marketing book Creative B2B Branding (no, really), where he takes the boring lot of B2B brands by it’s horns, which is the focal point of this lecture; he speaks about how new digital media changes everything for B2B Brands, and he presents different B2B branding cases of different sizes with different impact. The University, where he held his lecture, didn’t want it’s name associated with the video nor the slides of his lecture because they didn’t want to locate their brand “next to the deliberately provocative brand image he presents”.
It’s been a while since my previous post, and two significant things have changed since last time. The first and most important change is that I’ve got a job working with digital media for a a Norwegian savings bank, SpareBank 1 SMN. I will blog about that later. The second change is that I switched my old Nokia N82 for one of them iPhones.
As the new digital world embraces participation, openness, conversation, community and connectedness through social media, it brings new opportunities and challenges to B2B branding. It is not to suggest that social media will change how businesses do business, but it is another layer to brand management that needs to be treated different from traditional marketing efforts.
The thesis includes four interviews with social media experts, synthesised around brand management for B2B companies, where as the theoretical background is B2B brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind.
In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B companies can utilise social media to enhance the brand.
ShipServ designed a social media strategy which evolved around using social media platforms as beacons to drive traffic to their main site, in order to qualify the “readiness to buy” of the visitors by tracking and nurturing them with an automated marketing solution. Whilst their product is an innovative technological service, the target audience are conservative late adopters; the challenge ShipServ faced was solved by creating relationships with their target audience through multiple social networks backed by a high-quality content marketing strategy.