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Produktledelse

SLIDES: Quick-fixing mobile (no, really)

I was speaking about mobile in the banking context at the 2nd Annual Financial e-Marketing Forum the 25th September 2013 in Amsterdam. User adoption of mobile has increased rapidly, and banks are slow at redeveloping their websites to the new mobile friendly standards. As a result, mobile marketing is suffering. The talk goes into how we quick fixed mobile at SpareBank 1 without doing a complete revamp of the website. The slides can be found at Slideshare.

(Title proudly inspired by Scot McKee’s brilliant book Creative B2B Branding (no, really))

Av Haakon

Glad i fantastiske produkter. Har jobbet hele karrieren i tverrsnittet mellom teknologi, strategi, markedsføring og brukeropplevelse. Leder produktutvikling og marked i Spleis. Ellers en fotballglad vardøværing.

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