Kategorier
Livet

Komafest: A Street Art Festival in Vardø (Part one)

The last couple of weeks a street art festival called Komafest has taken place in my hometown Vardø, Norway. The norwegian artist Pøbel is the curator of the festival, having gathered eleven other highly regarded street artists from all over the world; Brazil, USA, Portugal, England, Belgium, France, Ireland and Norway.

Kategorier
Produktledelse

A No-Bullshit Lecture on B2B Branding

Scot McKee is the managing director of a B2B branding agency who believe in creative branding for B2B companies. McKee is the author of the unconventional marketing book Creative B2B Branding (no, really), where he takes the boring lot of B2B brands by it’s horns, which is the focal point of this lecture; he speaks about how new digital media changes everything for B2B Brands, and he presents different B2B branding cases of different sizes with different impact. The University, where he held his lecture, didn’t want it’s name associated with the video nor the slides of his lecture because they didn’t want to locate their brand  “next to the deliberately provocative brand image he presents”.

Video source: Youtube.com

Kategorier
Livet

Innlegg fra sint fisker (obs: sterke metaforer)

Dette måtte jeg bare legge ut; mange har sikkert hørt Atle Antonsens tolkning av et leserinnlegg fra en forbannet båtsfjording som hadde sett seg lei på samenes klaging. Denne gangen er det ikke samene som får unngjelde, det er “søringan”, men i samme leiet – om ikke hakket friskere. Faksimilen over er et svar til Fiskeridirektoratet etter pålegg om å installere noe utstyr i båten.

Kilde: Thomas @Roksoy

Kategorier
Arkivet

Infographic: Blueprint for the perfect blog post

Source: business2community.com
Kategorier
Arkivet

Finn.no: 76 % av mobiltrafikken kommer fra iOS

Finn.no presenterte sine apps- og mobiltall på Appworks 02. Denne sliden underbygger hva vi allerede trodde; de fleste som bruker mobile flater bruker iPhone og iPad. Bare 19 % kommer fra Android. Se hele presentasjonen på labs.finn.no.
Kategorier
Produktledelse

The future will be written by organizations who know you so well that they anticipate your needs

The future won’t be written by banks and marketing organizations that are passive. It won’t be written by marketers who broadcast message after message hoping you remember a brand when you want to make a purchase.

The future will be written by organizations who know you so well that they anticipate your needs, make it very simple for you to capitalize on the relationship, that saves you money and respects your time and privacy.

— Brett King, best selling author of BANK 2.0 (Source: bank2book.com)

Kategorier
Arkivet

Four ways the iPhone changed my behaviour

It’s been a while since my previous post, and two significant things have changed since last time. The first and most important change is that I’ve got a job working with digital media for a a Norwegian savings bank, SpareBank 1 SMN. I will blog about that later. The second change is that I switched my old Nokia N82 for one of them iPhones.

Kategorier
Arkivet

Video: Vital statistics for B2B Marketers

Source: YouTube.com

Kategorier
Arkivet

What are the implications of social media for B2B brand management?

As the new digital world embraces participation, openness, conversation, community and connectedness through social media, it brings new opportunities and challenges to B2B branding. It is not to suggest that social media will change how businesses do business, but it is another layer to brand management that needs to be treated different from traditional marketing efforts.

Kategorier
Produktledelse

Master Thesis: Social media in B2B branding

The thesis includes four interviews with social media experts, synthesised around brand management for B2B companies, where as the theoretical background is B2B brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind.

In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B companies can utilise social media to enhance the brand.