Redesign

Det falt meg plutselig inn at det var på tide å skifte designet på denne nettsiden. Når vi nå skriver 2013 er det få grunner for at de ikke skal være responsive (annet enn latskap), og nå er det på plass. Noen lurer kanskje på den salige blandingen av norsk og engelsk her – men jeg fant ut for en tid tilbake at det bare måtte bli sånn…

Ny favorittapp: Lag ditt personlige magasin med Feedly (RSS-leser)

Som mange andre bruker jeg Google Reader-kontoen min til å følge med på ulike blogger jeg liker å følge. Jeg har prøvd mange ulike RSS-apper, men har stortsett alltid gått tilbake til Reeder-appen som den foretrukne leseren for iPad og iPhone. Den har fungert helt greit – og vært nettopp det, helt grei. Det var også nok – inntil jeg ramlet over appen (og nettsiden) Feedly.com. Den tar det ett skritt videre.

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Komafest: Closing in on the grand opening (Part two)

The grand opening of Komafest is scheduled for tomorrow, and the works have popped up everywhere in the town these last couple of days. Some heavy wind – not unbeknown for people from Vardø  - has hit the island giving the artists difficult working conditions. But it’s coming along nicely.

This batch of pictures is of french guys Horfe and Ken Sortais work – huge colorful grafitti breathing real life into many run-down buildings, along with danish Husk Mit Navns several huge cartoons with a theme from the town. Vhils has created a nice portrait of an old fisherman from Vardø, located only a stone throw from his dock. Conor Harrington has also  I’ve put a few of them up here, with more coming up.

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Accenture Report on the Potential for B2B Social Media

The report presents the findings from a survey with more than 200 North American B2B companies with annual revenues of $1bn or more. The analysis of the results shows that whilst execs agree upon social media being an important mechanism to communicate with customers, partners and other stakeholders, few have really started leveraging social media to its full potential.

Accenture goes further on to outline recommendations for B2B companies wanting to enter the social media sphere, earlier outlined in the Social Media Management Handbook.

  • Make social media one of the cornerstones of your customer strategy.
  • Move from social media to “social CRM.”
  • Measure social media’s effectiveness.
  • Adopt a highly flexible and iterative approach to social media implementation.
  • Invest in the right technologies.
  • Achieve organizational buy-in.

They further goes on to conclude that there is large opportunities for first-mover advantage for B2B companies in the social media space.

Download the report “Making Social Media Pay” »

A No-Bullshit Lecture on B2B Branding

Scot McKee is the managing director of a B2B branding agency who believe in creative branding for B2B companies. McKee is the author of the unconventional marketing book Creative B2B Branding (no, really), where he takes the boring lot of B2B brands by it’s horns, which is the focal point of this lecture; he speaks about how new digital media changes everything for B2B Brands, and he presents different B2B branding cases of different sizes with different impact. The University, where he held his lecture, didn’t want it’s name associated with the video nor the slides of his lecture because they didn’t want to locate their brand  ”next to the deliberately provocative brand image he presents”.

iPhone: Batteriforlengelsestipsene som fungerer

Kom over et teknologitips jeg må dele. Da jeg leste en artikkel på dn.no om batteriforlengelse for iPhone tenkte jeg det var en del selvfølgeligheter, men de hadde noen godbiter. Det er en del systemtjenester du kan skru av uten å miste noe, og så fant jeg ut at jeg ikke må ha push-varslig på epost. For min del funket det veldig bra, og batterilevetiden har vært merkbart bedre de siste dagene. Etter en dag på jobb har jeg fortsatt 86 % strøm igjen på medium bruk – lite samtaler i dag, men det er jo en stund siden det var hovedfunksjonen på en mobiltelefon (!).

I korte trekk handler det om å skru av…

  • en haug varslinger
  • en haug systemtjenester
  • push-varsling
  • Bluetooth

I tillegg anbefaler de å dempe lyset og å skru av WiFi, men det blir for mye stress for min del i alle fall. Les hele artikkelen på dagensit.no.