Haakon Jensen

I fancy technology, design, marketing, great products, and Man United. Working in a bank, but not a suit.

Vardø born and bred.


About me

Accenture Report on the Potential for B2B Social Media

The report presents the findings from a survey with more than 200 North American B2B companies with annual revenues of $1bn or more. The analysis of the results shows that whilst execs agree upon social media being an important mechanism to communicate with customers, partners and other stakeholders, few have really started leveraging social media to its full potential.

Accenture goes further on to outline recommendations for B2B companies wanting to enter the social media sphere, earlier outlined in the Social Media Management Handbook.

  • Make social media one of the cornerstones of your customer strategy.
  • Move from social media to “social CRM.”
  • Measure social media’s effectiveness.
  • Adopt a highly flexible and iterative approach to social media implementation.
  • Invest in the right technologies.
  • Achieve organizational buy-in.

They further goes on to conclude that there is large opportunities for first-mover advantage for B2B companies in the social media space.

(Download no longer available)

Haakon 0 Comments February 24, 2012 Academic English

A No-Bullshit Lecture on B2B Branding

Scot McKee is the managing director of a B2B branding agency who believe in creative branding for B2B companies. McKee is the author of the unconventional marketing book Creative B2B Branding (no, really), where he takes the boring lot of B2B brands by it’s horns, which is the focal point of this lecture; he speaks about how new digital media changes everything for B2B Brands, and he presents different B2B branding cases of different sizes with different impact. The University, where he held his lecture, didn’t want it’s name associated with the video nor the slides of his lecture because they didn’t want to locate their brand  “next to the deliberately provocative brand image he presents”.

Haakon 0 Comments February 17, 2012 English In general
Leserinnlegg fra sint fisker

Innlegg fra sint fisker (obs: sterke metaforer)

Dette måtte jeg bare legge ut; mange har sikkert hørt Atle Antonsens tolkning av et leserinnlegg fra en forbannet båtsfjording som hadde sett seg lei på samenes klaging. Denne gangen er det ikke samene som får unngjelde, det er “søringan”, men i samme leiet – om ikke hakket friskere. Faksimilen over er et svar til Fiskeridirektoratet etter pålegg om å installere noe utstyr i båten.

Kilde: Thomas @Roksoy

Haakon 1 Comment July 21, 2011 Hverdagen

Veien mot en sosial bedrift

Det høres litt friskere ut på engelsk, “a social business”, altså en sosial bedrift/forretning/organisasjon hvor sosiale medier integreres i bedriften.  Å være på Facebook er ikke nok for å være en sosial bedrift; å sosialisere bedriften handler om å integrere mulighetene i nye digitale medier i hverdagen der det er behov for det – slik at det tilfører kundene og bedriften mer verdi.

Bedrifters “tradisjonelle” tilnærming til ansattes bruk av sosiale medier – føles litt rart å bruke ordet “tradisjonelt” om sosiale medier – handler for mange om å etablere et sett retningslinjer som skal kontrollere bruken. Retningslinjene har en tendens til å begrense ansattes engsajement framfor  å oppfordre til det. En slik kontrollerende tilnærming er enkel å akseptere og implementere internt.

Et sett retningslinjer som begrenser ansatte framfor å engasjere er ikke et steg mot en sosial bedrift.

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Haakon 0 Comments June 13, 2011 Nye medier